INDUSTRY
Nonprofit Youth Leadership
SIZE
50+ Employees
SCROLL AND LEARN MORE
MY IMPACT AS THE
2023-PRESENT
Project
Overview
OBJECTIVE
Increase brand awareness, strengthen social media presence, and reinforce branding within existing partnerships.
TARGET AUDIENCE
Business owners, entrepreneurs, donors, foundations, corporate sponsors, and individuals interested in supporting youth leadership and community development.
Strategy +
Execution
RESEARCH AND INSIGHTS
Conducted a SWOT analysis to identify strengths, weaknesses, opportunities, and threats.
Analyzed market trends and consumer insights to tailor content and strategies effectively.
Researched new growth opportunities, including potential partnerships and unexplored marketing channels, to expand REAP’s reach and impact.
STRATEGIC APPROACH
Developed a comprehensive marketing plan outlining initiatives for branding, social media engagement, content creation, website redesign, and leveraging partnerships.
Focused on enhancing digital presence and utilizing various marketing channels to reach the target audience.
Tactics
Implemented
ENHANCED BRANDING AND SCHOOL PARTNERSHIPS
Collaborated with schools to feature REAP’s branding on their websites and social media.
IMPROVED ONLINE PRESENCE
Curated high-quality content for Instagram and Facebook Ensured consistent posting and engaging interactions.
DEVELOPED PRINT MATERIAL
Brochures, flyers, and other printed materials to distribute at events.
REDESIGNED THE WEBSITE
Improved website navigation, responsiveness, and visual appeal.
LEVERAGED FOUNDATION PARTNERSHIPS
Collaborated with foundation partners to share REAP’s story through their communication channels.
Challenges +
Solutions
CHALLENGES FACED
Limited digital engagement +
Economic volatility affecting donor diversity
SOLUTIONS DEVELOPED
Solution for Limited Digital Engagement: Enhanced social media strategies and improved content quality Increased frequency of posts and interactions with followers.
Solution for Economic Volatility: Diversified funding sources and focused on innovative fundraising strategies Strengthened relationships with existing donors and explored new partnerships.
Results
KEY PERFORMANCE METRICS (KPIs)
Increase in follower count on social media platforms, growth in engagement metrics (likes, comments, shares), and increased brand visibility and positive feedback from partners.
QUANTITATIVE RESULTS
QUALITATIVE IMPACT
Improved Brand Perception: The organization experienced a significant enhancement in brand perception, recognized for its commitment to youth leadership and community empowerment.
Stronger Identity in the Market: The refined branding efforts resulted in a more cohesive and recognizable identity, making it easier for stakeholders to associate with REAP’s mission and values.
Enhanced Stakeholder Engagement: Increased engagement from business and community leaders, leading to more collaborative opportunities and stronger partnerships.
Increased Community Support: The strengthened branding and marketing efforts led to heightened community support, with more volunteers, donations, and local businesses showing interest in supporting REAP’s initiatives.
Student Empowerment: Positive impact on students involved in REAP’s programs, as reflected in their testimonials and increased participation, highlighting the effectiveness of the organization’s leadership and empowerment strategies.
Internal Alignment: Improved internal alignment and morale among staff, who felt more connected to the brand’s vision and mission, resulting in a more unified and motivated team.
LESSONS LEARNED
Summary
I am proud of the strides I made in elevating the organization's presence and impact.
By implementing a well-rounded marketing strategy, we achieved significant growth in digital engagement and strengthened our brand identity both internally and externally. This experience reinforced my ability to drive impactful marketing campaigns and foster brand loyalty. I look forward to leveraging these skills and insights to tackle new challenges and contribute to the success of future marketing endeavors.
