INDUSTRY
Sports/Higher Education
SIZE
Large Public University
SCROLL AND LEARN MORE
KEY RESPONSIBILITIES AS THE
Marketing
Specialist
2021-2022
Creating engaging text, design projects, and social media content to promote Campus Rec activities and events.
Collaborating with the Campus Events & Student Union office to cover marketing and promotional needs.
Providing photography and video support for Campus Rec initiatives.
Maintaining and updating the Campus Rec website and social media profiles.
Assisting with special marketing and communications projects as needed.
Strategy +
Execution
RESEARCH AND INSIGHTS
Conducted research on the target audience preferences and behaviors regarding fitness and recreational activities.
Analyzed past marketing campaigns and engagement metrics to identify areas for improvement.
STRATEGIC APPROACH
Developed a multi-channel marketing strategy focusing on social media engagement, targeted email campaigns, and visually appealing design to attract and retain Campus Rec participants.
Tactics
Implemented
Helped create visually compelling graphics and videos showcasing Campus Rec facilities, classes, and events.
Launched targeted social media campaigns to promote specific activities and highlight user testimonials.
Utilized email newsletters to communicate upcoming events, special promotions, and fitness tips.
Challenges +
Solutions
CHALLENGES FACED
There was limited awareness of Campus Rec offerings among the PSU community, competition from off-campus fitness facilities, and it was difficult to engage a diverse student body with varied interests and schedules.
SOLUTIONS DEVELOPED
Implemented a comprehensive content calendar to ensure consistent messaging across all channels.
Partnered with student organizations and academic departments to co-host events and workshops.
Introduced referral programs and loyalty incentives to encourage ongoing participation.
Results
KEY PERFORMANCE METRICS (KPIs)
Membership sign-ups +
Social Media Growth+
Event Attendace +
Reviews and Testimonials
QUANTITATIVE RESULTS
QUALITATIVE IMPACT
Enhanced sense of community and belonging among PSU students, faculty, and staff.
Increased awareness of Campus Rec offerings and resources.
Positive perception of PSU as a supportive and inclusive campus environment.
LESSONS LEARNED
Lesson 1:
Consistent and authentic communication is key to building trust and loyalty among the target audience.
Lesson 2:
Collaboration with internal and external stakeholders strengthens the impact and reach of marketing initiatives.
Lesson 3:
Flexibility and adaptability are essential in responding to changing market trends and audience preferences.
Summary
The marketing efforts for Portland State Campus Rec resulted in tangible improvements in engagement, attendance, and overall awareness within the PSU community.
By leveraging creative content and strategic partnerships, Campus Rec successfully promoted a culture of health, wellness, and community on campus.
